Pre-Intermediate
MARKET LEADERR
Market Leader 3rd Edition has been completely updated to reflect the fast-changing world of business using authoritative and authentic
Business Sources such as the Financial Times.
The 3rd Edition Course Book includes:
• All new reading texts from the Financial Times
• All new case studies with opinions on DVD-ROM from successful
consultants who work in the real world of business
• All new listening texts reflecting the global nature of business, with interviews that can be viewed on the DVD-ROM
• New 'Working Across Cultures' spreads
• New Vocabulary Trainer www.marketleader.vocabtrainer.net
EXTRA Business Skills lessons: a task-based approach to the development
of core business skills such as Presentations, Negotiations and Meetings.
The DVD-ROM includes:
• Video interviews with business experts
• All Course Book audio
• New I-Glossary
• Practice exercises
MyEnglishLab
• Online learning tool with personalised practice
• Automatic gradebook and Assessment
• Flexible solutions to learners needs
 

UNIT 1. CAREERSS
page 6
Talk about your
career plan
Texts
Listening: An interview with
the Finance Director of a TV
Company
Reading: Facebook
profile 'could damage job prospects-
Telegraph
LANGUAGE WORK
Career moves
Modals 1: ability,
requests and offers
SKILLS
Telephoning: making contact
CASE STUDY
Youluice: Decide
on the successful
candidate for a job
Writing: e-mail
UNIT 2. COMPANIES
page 14
Talk about companies
Reading: India: Tata's search
for a new CEO-Financial
Times
Is John Lewis the best
company in Britain to work
for?-Guordian
Listening: An interview with
the CEO of a food company
Describing companies company
Present simple and
present continuous
Presenting your
company
Dino Conti lce Cream:
Decide on the best
way to invest in a
company's future
Writing: proposal
UNIT 3. SELLING
page 22
Talk about
shopping habits
Listening: An interview with
the Director of Marketing of
a TV shopping channel
Reading: Women on top in
new sales industry survey
web article
Making sales
Modals 2: must, need
to, have to, should
Negotiating: reaching  agreement:
A partnership Agreement Work on a proposed partnership between a jet charter company and a hotel group Writing: letter
WORKING ACROSS CULTURES: 1 SAYING 'NO POLITELY page 30
REVISION UNITA  page 32
BUSINESS SKILLS: 1.1 INTERVIEWS; 1.2 PRESENTATIONS  page A1
UNIT 4.  GREAT IDEAS
page 36
DISCUSSION
Discuss what makes a great idea
TEXTS
Listening: An interview with a Verb and noun
researcher
Reading: Who needs
translators?-web article
Safer cycling-web article
Going for gold-web article
LANGUAGE WORK
Verb and noun
combinations
Past simple and
past continuous
SKILLS
Successful meetings
CASE STUDY
The new attraction:
Decide on the best
Successful meetings idea for a new attraction
Writing: report
UNIT 5. STRESS
page 44
Discuss stressful  situations and
activities
Listening: An interview with
the Director of Marketing at
a health consultancy
Reading: Over half of business
owners feeling increasingly stressed- web article
Stress in the workplace
Past simple and
present perfect
Participating in  discussions
Davies-Miller
Advertising: Suggest
ways of reducing
stress amongst staff
Writing: report
UNIT 6. ENTERTAINING
page 52
Discuss
corporate
Entertaining
Listening: An interview
with the Chief Executive of a corporate entertainment
company
Reading: Interview with Three
corporate entertainment experts
Eating and drinking
Multiword verbs
Socialising:
greetings and
small talk
Organisinga conference: Choose the location for a sales conference
Writing: e-mail
WORKING ACROSS CULTURES: 2 DOING BUSINESS INTERNATIONALLY page 60
REVISION UNIT B page 62
BUSINESS SKILLS: 2.1 SMALL TALK; 2.2 MEETINGS page A5
UNIT 7. NEW BUSINESS
page 66
DISCUSSION
Discuss new
businesses and
business sectors
TEXTS
Listening: Interviews with
the CEO of a money-transfer
company and the CEO of a
food company
Reading: Internet whiz-kid's
discount idea makes billions
in two years- Financial Times
Help with exports-
Financial Times
LANGUAGE WORK
Economic terms
Time clauses
SKILLS
Dealing with
numbers
CASE STUDY
Taka Shimizu Cycles:
Choose the location
for a new Factory
Writing: e-mail
UNIT 8. MARKETING
Page 74
Talk about the
marketing mix
and marketing
campaigns
Listening: An interview
with the European
Marketing Manager of a
pharmaceutical company
Reading: Adidas targets
the Chinese interior-
Financial Times
Word partnerships
Questions
Telephoning:
exchanging
information
Wincote
International: Devise
a plan to improve
sales at an outdoor
clothing company
Writing: e-mail
UNIT 9. PLANNING
page 82
Discuss how and when to plan
Listening: An interview
when to plan
with a business consultant
and author
Reading: When there's no
Plan A -Financial Times
Making plans
Talking about
future plans
Meetings:
interrupting
and clarifying
European Press and
Media Corporation:
Plan a new issue of
a magazine
Writing: letter
WORKING ACROSS CULTURES: 3 INTERNATIONAL CONFERENCE CALLS Page 90
REVISION UNIT Page 92
BUSINESS SKILLS: 3.1 TELEPHONING; 3.2 E-MAILSB page A9
UNIT 10. MANAGING PEOPLE
Page 96
DISCUSSION
Discuss the
qualities of a
good manager
TEXTS
Listening: An interview
with the author of a
management book
Reading: Share the power-
Financial Times
LANGUAGE WORK
Verbs and prepositions
Reported speech
SKILLS
Socialising and
entertaining
CASE STUDY
Ashley Cooper
Search Agency:
Advise on improving
staff relations at a
property company
Writing: report
UNIT 11. CONFLICT
page 104
Do a quiz on
managing8
conflict
Listening: An interview
with an expert in dispute
resolution
Reading: Intervening
quickly in cases of conflict
- Chartered Institute of
Personnel and Development
Word-building
Conditionals
Negotiating:
dealing with
Conflict
Herman & Corrie
Teas: Decide whether
a company should
accept a buy-out offer
Writing: letter
UNIT 12. PRODUCTS
page 112
Discuss products
Listening: An interview with
the editor of a news network
Reading: A path to salvation
through innovation
Financial Times
Describing products
Passives
Presenting a
product
The George Marshall
Awards: Choose
the winner of a
product-innovation
competition
Writing: report
WORKING ACROSS CULTURES: 4 PREPARING TO DO BUSINESS INTERNATIONALLY  page 120
REVISION UNIT D  page 122
BUSINESS SKILLS: 4.1 NEGOTIATIONS; 4.2 PRESENTATIONS page A13